“Did you notice everyone is trying to seem sort of kitsch, retro and hipster these days?” he asked her.
She looked up from her computer. “Kind of. What do you mean?”
“I was looking through Vogue the other day-“
“What were you doing looking at Vogue?”
He blushed a bit. “Huh?”
“Vogue?” she pushed. She just had to know what would possess her boyfriend to pick up the magazine clearly for women.
“Oh, yeah. Marion Cotillard was on the cover.”
“French actress? A Very Long Engagement? Big Fish? Love Me if You Dare? You know her.”
“Oh right…her. Okay so? Hipsters in popular magazines, I believe you were saying?”
“Um…yeah. Sorry, got me off track. The photos of her all look vintage, like the photos you take.”
“Yup. They’re all taken in antique-looking places. Very similar to what Urban does in their catalog. Clothing looks vintage.”
“I doubt it is.”
“I know, but still. And there’s even one with her holding an old Polaroid camera, like the ones you display in your workroom.”
“Really? I have to see this.”
“Yeah. And she’s standing in front of a bookshelf of really old books.”
“So I started picking up more mainstream mags, just looking through at the photos, and they’re the same.”
He paused to look up at her.
“You don’t find this a bit odd?”
“Not really. Mainstream always copies the obscure, the new, the hip. They don’t call them hipsters for no reason! It’s just that now mainstream has finally caught on.”
“Well, the hipsters are gonna be pissed.”
“Yes, yes they are.”